Game Thinking: Innovate smarter & drive deep engagement w...
Kim, Amy Jo / Koster, Raph / Kim, Scott
How are market-leading products born?Successful innovations may end up reaching a mainstream audience, but they never start off that way. That's the paradox of innovation most entrepreneurs fail to embrace-the typical people in your market are not the ones you need to woo when bringing your idea to life.Instead, find the "superfans" hidden in your audience: Those willing to take risk and put up with a messy or incomplete prototype in order to ...